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Word-formation in Branding
Hromádko, Martin; Huschová, Petra; Ježková, Šárka
2017 - English
This bachelor paper discusses the word-formation in branding. The theoretical part explains branding. Furthermore, it focuses on word-formation and its processes. They are defined, their properties are described and possible classification mentioned. In the practical part, findings form the theoretical part are applied to the corpus of brand names for obtaining the result of the analysis.
Keywords:
kufříková slova; obchodní značení; odvozená slova; slovotvorba; složená slova; zkratky; abbreviation; blending; branding; compounding; word-formation
Available in digital repository of UPCE.
Word-formation in Branding
This bachelor paper discusses the word-formation in branding. The theoretical part explains branding. Furthermore, it focuses on word-formation and its processes. They are defined, their properties ...
Direct and Indirect Speech Acts in Job Advertising
Šindlerová, Dominika; Huschová, Petra; Nováková, Eva
2017 - English
This thesis is devoted to the analysis of direct and indirect speech acts and their illocutionary force in job advertising. The theoretical part describes job advertising, its forms, content and persuasive function. Speech acts theory developed by J. Austin is introduced, their direct and indirect forms are distinguished and the illocutionary force of sentences is explained. The classification of speech acts developed by Searle is explained and functions as a basis for the analysis. The analytical part examines the occurrence of direct and indirect speech acts, their form and function, in provided job advertisements.
Keywords:
řečové akty; ilokuční akty; ilokuční síla; inzerce pracovních příležitostí; přímost; nepřímost; přesvědčovací funkce; zdvořilost; speech acts; illocutionary acts; illocutionary force; job advertising; directness; indirectness; persuasive function; politeness
Available in digital repository of UPCE.
Direct and Indirect Speech Acts in Job Advertising
This thesis is devoted to the analysis of direct and indirect speech acts and their illocutionary force in job advertising. The theoretical part describes job advertising, its forms, content and ...
Aims in ELT. A comparison study between Yemen and the Czech Republic.
Ibrahim, Khadija; Zitková, Helena; Reimannová, Irena
2017 - English
This diploma paper deals mainly with aims of English language teaching. The investigation primarily aims at determining and comparing the aims of ELT specified for the Secondary Education in both countries, Yemen and the Czech Republic. Therefore, it is an attempt to examine if these aims are clearly stated as well as to explore in which curricular document they are exactly stated. Furthermore, it tries to explore and points out the general aims represented in the key competencies. It is worth noting that, the comparison between both countries is to determine the similarities and the differences between them.
Keywords:
výukové cíle; kurikulární dokumenty; Jemen; Česká republika; komparativní studie; Bloomova taxonomie cílů; aims; ELT; curricular documents; Yemen; Czech Republic; comparative study; Bloom's revised taxonomy
Available in digital repository of UPCE.
Aims in ELT. A comparison study between Yemen and the Czech Republic.
This diploma paper deals mainly with aims of English language teaching. The investigation primarily aims at determining and comparing the aims of ELT specified for the Secondary Education in both ...
Principles of membrane permeabilization of cells and organelles
Doubková, Karolína; Roušar, Tomáš
2017 - English
This thesis deals with the cellular and organellar membrane permeabilization and its occurence in physiological cell death and some pathophysiological processes with closer attention to cancer. Laboratory induced membrane permeabilization has found its importance within the development of treatment and better understanding of mechanisms staying behind certain diseases. Methods and their principles used to effectively disrupt the phospholipid bilayers in case of laboratory analysis has been described. Based on the increasing knowledge in the field of molecular biology, better treatment and early diagnostics of diseases can be achieved. This thesis helps to understand principles staying behind the cellular and organellar membrane permeabilization and analytical approaches used within the framework of evolving molecular analysis and cellular treatment.
Keywords:
permeabilization; cell membranes; organellar membranes; cell lysis; cancer; apoptosis; permeabilizace; buněčné membrány; membrány organel; buněčná lýze; rakovina; apoptóza
Available in digital repository of UPCE.
Principles of membrane permeabilization of cells and organelles
This thesis deals with the cellular and organellar membrane permeabilization and its occurence in physiological cell death and some pathophysiological processes with closer attention to cancer. ...
Satiric Criticism of the English Government and the Enlightenment in Gulliver's Travels by Jonathan Swift
Mikulecký, Martin; Roebuck, Olga; Vít, Ladislav
2017 - English
The aim of this bachelor thesis is to describe the satiric criticism of the English politics and society influenced by the Enlightenment in Gulliver's Travels by Jonathan Swift. The paper is not divided into theoretical and practical part, instead, both parts are fused into one unit. The paper is initiated by the brief introduction of satire and satiric tools used by Swift. Then, the content focuses on the English politics with emphasis on parties Whigs and Tories, the English monarchy and the prosecution of Jacobite movement. The paper proceeds with the criticism of Anglo-French rivalries, which influence domestic and foreign policy. Finally, the chapter on the Enlightenment science illustrates the misuse of Isaac Newton in political affairs, which triggered the criticism of the whole scientific branch named natural philosophy.
Keywords:
Gulliverovy cesty; Jonathan Swift; satira; ironie; Hanover; Walpole; Whig; Tory; Francie; osvícenství; Newton; Gulliver's Travels; Jonathan Swift; satire; irony; Hanover; Walpole; Whig; Tory; France; Enlightenment; Newton
Available in digital repository of UPCE.
Satiric Criticism of the English Government and the Enlightenment in Gulliver's Travels by Jonathan Swift
The aim of this bachelor thesis is to describe the satiric criticism of the English politics and society influenced by the Enlightenment in Gulliver's Travels by Jonathan Swift. The paper is not ...
Sentence Structure of Twitter Messages
Klika, Lukáš; Ježková, Šárka; Nováková, Eva
2017 - English
This bachelor thesis focuses on the usage of ellipsis in twitter messages by native and non-native speakers of English. The paper presents ellipsis, its categories and criteria. It also introduces the terms of recoverability and position of ellipsis. Additionally, it covers the clausal elements which are commonly ellipted. The analysis of twitter messages focuses on the frequency of ellipsis in tweets of both native and non-native speakers of English in order to find differences in the usage of ellipsis.
Keywords:
elipsa; twitter; redukce; návratnost; situační návratnost; strukturální návratnost; anaforická návratnost; kataforická návratnost; ellipsis; twitter; reduction; recoverability; situational recoverability; structural recoverability; anaphoric recoverability; cataphoric recoverability
Available in digital repository of UPCE.
Sentence Structure of Twitter Messages
This bachelor thesis focuses on the usage of ellipsis in twitter messages by native and non-native speakers of English. The paper presents ellipsis, its categories and criteria. It also introduces the ...
Radicalism and Liberalism according to Emma Goldman
Janečková, Erika; Kleprlík, Michal; Bubíková, Šárka
2017 - English
This bachelor thesis deals with the analysis and comparison of radical and liberal views in selected essays of Emma Goldman - primarily in "What I Believe," "Anarchism: What It Really Stands for," "Was My Life Worth Living?" and "The Individual, Society and the State." The theoretical part provides the historical and cultural overview of the late 19th - early 20th century United States, and the theoretical background necessary for the analysis. In the practical part, Goldman's conception of individual freedom together with her views on the government, property, religion and violence are analyzed. The analysis also focuses on changes in Goldman's views throughout the years.
Keywords:
radicalism; anarchism; liberalism; Emma Goldman; individualism; freedom; radikalismus; anarchismus; liberalismus; Emma Goldman; individualismus; svoboda
Available in digital repository of UPCE.
Radicalism and Liberalism according to Emma Goldman
This bachelor thesis deals with the analysis and comparison of radical and liberal views in selected essays of Emma Goldman - primarily in "What I Believe," "Anarchism: What It Really Stands for," ...
Rosa Parks as a symbol of women's issues and roles in the Civil Rights Movement
Kopčiková, Dominika; Kleprlík, Michal; Bubíková, Šárka
2017 - English
The work focuses on the role of Rosa Parks in the civil rights struggle, mainly on her participation in the Montgomery Bus Boycott. The first chapter provides information on the historical development of racial segregation in the United States. The description and further analysis of the boycott itself are included in the following part of the thesis. The last chapter is dedicated to Afro-American women, presenting their activism as well as their position in American society.
Keywords:
segregace; Afro-Američané; Rosa Parks; Afro-Americké hnutí za občanská práva; aktivismus; ženy; segregation; Afro-Americans; Rosa Parks; the Afro-American Civil Rights Movement; activism; women
Available in digital repository of UPCE.
Rosa Parks as a symbol of women's issues and roles in the Civil Rights Movement
The work focuses on the role of Rosa Parks in the civil rights struggle, mainly on her participation in the Montgomery Bus Boycott. The first chapter provides information on the historical development ...
British Epic Theatre and the Influence of Bertolt Brecht on British Drama
Činovcová, Taťána; Kalavská, Petra; Kleprlík, Michal
2017 - English
The bachelor thesis focuses on the topic of British Epic Theatre. It introduces the life of Bertolt Brecht, the establishment of his theatrical group Berliner Ensemble, and continues to trace Brecht's theories and practices in the works of various British playwrights. The thesis attempts to pinpoint the various ways in which the Epic Theatre movement adapted in Britain. The paper further includes the analysis of Serjeant Musgrave's Dance by John Arden and The Cheviot, the Stag and the Black, Black Oil by John McGrath. The analysis considers the plot, characters, staging and music, and attempts to find traces of Brecht's legacy in them.
Keywords:
Bertolt Brecht; Berlínský soubor; Britské Epické divadlo; Tanec Seržanta Musgravea; Ovce; Jeleni a Černočerná Ropa; Bertolt Brecht; Berliner Ensemble; British Epic Theatre; Serjeant Musgrave's Dance; The Cheviot; the Stag and the Black; Black Oil
Available in the UPCE Library.
British Epic Theatre and the Influence of Bertolt Brecht on British Drama
The bachelor thesis focuses on the topic of British Epic Theatre. It introduces the life of Bertolt Brecht, the establishment of his theatrical group Berliner Ensemble, and continues to trace Brecht's ...
Implementation of a high-level control system for a teaching aid aimed as a supporting tool when teaching state-space search method
Majerík, Filip; Škrabánek, Pavel; Šilar, Zdeněk
2017 - English
This master thesis is focused to the object detection in a real time using the OpenCV library. At first is described the basis of path-planning and path-planning algorithms. Next are described a basic techniques for an image processing and a basic principles for the image detection. Last is analysis of a problem and a software design with its implementation as teaching aid high-level control system software.
Keywords:
Počítačové vidění; umělá inteligence; plánovací algoritmy; plánování cesty; zpracování obrazu; Computer vision; artificial intelligence; path-plan algorithms; path-planning; image processing
Available in digital repository of UPCE.
Implementation of a high-level control system for a teaching aid aimed as a supporting tool when teaching state-space search method
This master thesis is focused to the object detection in a real time using the OpenCV library. At first is described the basis of path-planning and path-planning algorithms. Next are described a basic ...
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