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Recovering of Company's Website
Lang, Michal; Lohr, Václav; Martin, Martin
English
Summary
Small business operating in villages usually face the problem of lack of customers,
especially if they offer luxury products. The budget of such companies is often limited
and therefore they cannot afford an expensive advertising. The company website is one of the few
solutions that can get customers from outside the rural areas and thus create new business
opportunities and increase revenues of such companies. The main goal of the thesis is to attract
customers to a company website and thus help small businesses seeking customers in their difficult
situation. The theoretical part starts with the basics. It describes what systems are suitable for
different kind of web pages and the main part is focused on factors that influence an overall website
performance.
The second part shows how to achieve the stated goal on an example of a small joinery
company Atyp truhlářství Lang. The company is present on the Internet since April, 2009. The
work with a real website allows to compare results before and after the changes implementation.
The practical part starts with an analysis of the original website. It determines strengths and
weaknesses of the web and it provides suggestions for improvement. After this, the academic work
deals with the implementation of suitable factors. The final chapter evaluates the original and new
version of the site and represents how the made changes are reflected in the site traffic.
Keywords
Website design, SEO, on-page factors, off-page factors, CMS, Content Management
Systems, increase site traffic
Objectives and Methodology
The main objective of diploma thesis is to increase the website traffic, its attractiveness for
customers and thus help small companies located in rural areas to get new clients. The first part
helps to achieve the stated goal by dealing with aspects influencing the overall web page
performance and also provide basic knowledge related to the website design. Consequently, the
sub-objective of this part is an identification of factors that significantly affect the site traffic. The
second part aims to apply the gained knowledge on an example web page of small company Atyp
truhlářství which faces a problem of a lack of customers. It starts with the analysis of the original
website that shows its strangeness and weaknesses. This will provide an information about possible
improvements. The part of authors own work aims to implement suitable factors from the
theoretical part into the website design. The objective of the final part is to compare the changes
made with the original design and determine if the new site solution has really improved the number
of visits and its attractiveness for customer.
2
The essential information for the masters thesis elaboration were obtained from an analysis
of printed sources as professional books, journals, annual reports and online resources as well.
Statistical data reflecting the original website traffic were extracted from MySQL database. The
new data about number of visitors were already get in friendlier form of Google Analytics outputs.
In addition to that, author also discussed his academic work with website experts and used his own
knowledge acquired during the university studies of information technology.
Results and Conclusion
The website overall performance is greatly influenced by the system on which it operates.
For this reason, the literature review provides an overview about Content Management Systems
and Static Site Generators. There are explained differences between these two approaches to a website design and are given recommendations about what kind of pages are suitable for each
approach. The main part identifies 30 on-page and off-page factors that have a positive or negative
impact on the final website traffic.
The practical part consists an analysis of the examined site. It discovered the following
weaknesses. The positioning is very bad in Search Engine Result Page and it is almost impossible
to find the web without an exact knowledge of the company name or its location. Content can be
considered as extremely poor with overall 279 words only. There were also two technical issues.
The first caused a traffic data loss for the last five years due to exceeding 50MB of MySQL memory
limit. The second was related to plugins deployment that used up the whole PHP memory limit. It
resulted in WordPress strong unstability. The website speed test was disastrous. The small page
size of 762,52kB was loaded for 4,38 seconds. An acceptable result would be less than 2 seconds.
Concerning security, the site did not use secured protocol and the next risk could pose deployed
plugins that are frequent targets of hacker attacks. The used template was not mobile-friendly and
therefore it was difficult to browse the pages on mobile device. In addition to that the graphical
appearance had a low attracting power, it was not able to adequately impress the customers. The
site was visited by an average of 25 people a day in 2011. Furthermore, only 63% of visitors come
from the Czech Republic. Unfortunately, more actual data could not be obtained because of the
data loss. After considering of all mentioned issues above was proposed a complete website
recovery with an implementation of suitable factors from literature review.
The examined website is extremely static without a dynamic content and the frequency of
updates is relatively low. The web pages are managed by a technical contributor and it is the reason
why graphical user interface of CMS is not required. After evaluation of all previous technical,
speed and security issues was selected a static site generator for the website design.
3
The important chapter is represented by implementation of suitable factors that should as a complex lead to an increase of a site traffic. First important factor is a content. The original word
count of 279 words was improved to 1809 words which is 7 times more than in the past. Before
writing the articles, an analysis of relevant terms were made. Those terms are included across the
web content. The new articles are meaningful and they provide product details and customer
reviews. Moreover, the content is structured, there are 9 unordered lists included and main titles
are differentiated by importance. Each page has internal links to other subpages. The text clarity
and an inclusion of relevant terms are equal to a better rank of a page. The number of images has
decreased from 112 original images to selected 42 images on the new website. This is because of
a very bad image quality of most old pictures. The high quality images can cause customer interest
for the product, higher time on site and lower bounce rate. Meta descriptions were implemented
individually for each web page with regard to the page content. The new website was accepted by
a certification authority (CA) and the unsecured Hypertext Transfer Protocol was replaced by
Secured Hypertext Transfer Protocol (HTTPS). It means the site is trustable and secure for
browsing. There are no plugins used and therefore an attack risk is much lower. The template was
tested on 17 screen resolutions. All tests were successful and the site is fully responsive. Almost
33% of customers use some mobile device to browse a web. The current web eliminates the loss
of visitors coming from mobile devices. Furthermore, Google officially announced that secured
and responsive websites get priority. The site speed test had two rounds. The first test can be
considered as very good. The page load time was 842ms and overall page size was 1.1.MB.
Nevertheless, after the compression of large files the site became even faster. The page size
decreased by 30% to 771,6kB and the final load time speed up by 31% to 580ms. Currently, the
website is faster than 96% of all tested domains which is a perfect score. The adjusted site speed is
7,5 times faster than the original speed. No flash, advertisement or other disruptive elements are
available on the web. The web page is newly available on Google+, Pinterest and Twitter. These
factors are able to boost direct page traffic. The design is clean and simple just to avoid leaving
customers confused. The readability is also very good. Combination of black/blue text on the white
background or white text on the black/blue background doesnt cause any readability issues. Social
buttons and a quick company contact is present on each page in header and footer section. Another
change was made in traffic measurement. The website started to use Google Analytics for tracking
visitors. The actual traffic data are more accurate and the possibility of data loss is reduced.
The main goal of diploma thesis was to improve the website traffic. The web page was
measured from 01.12.2015 to 29.02.2016. The average site traffic was 23,0 visits a day in
December 2015. This number reflects the original site traffic which was around 25 visits a day with
a decrease of 8%. The biggest change in traffic development was found between 08.01.2016 to
13.01.2016 when the average site traffic was 77,2 visits a day. Those changes are explained by an
influence of social media. Author has written a post about Atyp truhlářství on Facebook on 8th
January 2016. The post was shared by 8 people and it attracted many people to visit the website.
4
From January 14th to the end of the month, the average daily traffic was 32,3 visits. The last month
was noted slightly higher traffic of 32,6 visits a day. The comparison of data from December 2015
and from February 2016 shows a visible increase in number of visits in February 2016 where the
traffic was higher by 41,7%. There is a positive increasing trend in a number of visits since the
beginning of December 2015. Moreover, majority of visitors 81,3% come from the Czech Republic
and it is a better result than by the original web pages with 62% only.
The recovery of a small joinery website atyptruhlarstvi.cz was successful. It improved the
website traffic and many other aspects as content, speed, security, responsiveness, social media etc.
The web design itself and implemented factors can be considered as crucial elements that influence
the final number of visits. For this reason, the made changes on a web page can really help small
business in rural areas to get new customers. There were also identified factors that affect an overall
website performance with an emphasis on a positive site traffic development. An overview about
different website design approaches is provided as well.
References
SEARCHMETRICS. Search Ranking Factors and Rank Correlations: Understand how the deck
is stacked [online]. San Mateo, 2015. Accessible from: http://www.searchmetrics.com/wpcontent/uploads/Ranking-Factors-2015-Whitepaper-US.pdf
COSTELLO, Vic, Susan A YOUNGBLOOD a Norman YOUNGBLOOD.Multimedia
foundations: core concepts for digital design. New York: Focal press, Taylor & Francis
group, 2013. ISBN 978-0-240-81394-3.
FIELDING, Jonathan. Beginning responsive web design with HTML5 and CSS3 / Jonathan
Fielding. New York, New York: Apress, 2014. Experts voice in Web development. ISBN
9781430266945.
MITCHELL, Melanie. Standing out with Seo: Expert advice from Melanie Mitchell (collection).
United States: FT Press, 2013. ISBN 978-0-13-344320-2.
BROWN, Bruce C. How to build your own web site with little or no money: the complete guide
for business and personal use. Ocala, Fla.: Atlantic Pub. Group, c2010. ISBN 1601383045.
ELMANSY, Rafiq. Search engine optimization. Indianapolis, IN: John Wiley & Sons, Inc., 2013.
Teach yourself visually. ISBN 1118470664.
dostupnost_czu
Recovering of Company's Website
Summary Small business operating in villages usually face the problem of lack of customers, especially if they offer luxury products. The budget of such companies is often limited and therefore they ...
International trade of the Czech Republic with Germany - Case study of milk
Ondráčková, Michaela; Maitah, Mansoor; Anna, Anna
English
This thesis is focused on analysis of the international trade between the Czech Republic and Germany. The mutual trade between those countries is shown on the trade with milk and dairy products. In thesis are included theoretical themes regarding to the international trade such as types, roles and theories of the international trade and the international trade with milk and dairy products on the world level, European Union and between the Czech Republic and Germany. Last but not least are compared the biggest dairy plants in Germany and the Czech Republic and development of trade with milk and dairy products between the Czech Republic and Germany is described.
dostupnost_czu
International trade of the Czech Republic with Germany - Case study of milk
This thesis is focused on analysis of the international trade between the Czech Republic and Germany. The mutual trade between those countries is shown on the trade with milk and dairy products. In ...
Datawarehouse
Ragab Negm, Hussein Mohamed Abdelhaq; Merunka, Vojtěch; Martin, Martin
English
Data is being produced by the firms in ever increasing rates and firms are finding new ways to make use of data to create business value. The generated volumes of data create the need for better and cheaper storage options that allows utilizing the data as well. Data warehouses have emerged as the most appropriate tool for this task. However, data warehouses come with significant costs both human and financial. The pool of technologies for implementing data warehouses is versatile. This project aims to provide a comparative implementation using two of the technologies, namely, Microsoft SQL Server and Apache Hadoop. The project covers the different phases of building a data warehouse; the requirements specification phase; the design phase and a compact comparison between the entity-relation and dimensional modeling design techniques and the process of building a dimensional model based on based on the application data sources; the extract-transform-load phase. The comparison is then made between the two technologies for data capacity, data loading, connectivity and querying data. The project concludes that the decision to choose between Microsoft SQL Server and Apache Hadoop is not a recommendation for one over the other but should be based on the needs, resources and the existing ecosystem. Hadoop would be the choice for bigger amounts of data, unstructured or irregular data formats, and when the licensing fees are an unaffordable cost. On the other hand, Microsoft SQL Server would make a better choice when the data is structured, the anticipated data volumes are suitable and when the rest of ecosystem is Microsoft based. Future development for this project should cover new ways to make Hadoop more efficient with smaller data volumes.
dostupnost_czu
Datawarehouse
Data is being produced by the firms in ever increasing rates and firms are finding new ways to make use of data to create business value. The generated volumes of data create the need for better and ...
Influence of Essential Oil Blanching on Drying Kinetics of Dehydrated Meat
Claramount Ruiz, Diego Antonio; Banout, Jan; Klouček, Pavel
English
Meat is one of the most valuable livestock products, for many people serves as their first source of animal protein. Rising demand for meat in developing countries combined with poor access to synthetic antioxidants necessary for proper food preservation along with their potential side-effects highlights the importance of feasible alternatives for rural populations.
Among the most critical components that cause quality deterioration are the lipids and proteins oxidation, in time if not treated properly this will cause off-odor and off-flavor production in the meat, for that reason this dissertation focus on the application of Essential Oil (EO) as alternative to those more commonly used synthetic antioxidants like butyl hydroxyanisole (BHA) and butylhydroxytoluene (BHT) as pre-treatment of dehydrated meat, and its further effects if any during the drying process.
Beef meat samples will be prepared, and tree different types of pretreatment will be studied along with a combination of three possibilities as concentration of Essential Oil, the three types of pre-treatment will be ; Steam Blanching (SB), Hot Air Blanching (HAB) and Oil Treatment (OT), this were combined with different concentrations of Oregano EO, those were 1.5ml, 3ml, and 6ml. The approach will focus on finding if there was any correlation between the concentration of Oregano EO used versus the speed of drying and if there is any correlation between the different types of pretreatment applied.
dostupnost_czu
Influence of Essential Oil Blanching on Drying Kinetics of Dehydrated Meat
Meat is one of the most valuable livestock products, for many people serves as their first source of animal protein. Rising demand for meat in developing countries combined with poor access to ...
Assessment of Genetic Diversity of Solanum sessiliflorum Dunal by application of ISSR markers
May, Sokhour; Hlásná Čepková, Petra; Müllerová, Vladimíra
English
Solanum sessiliflorum Dunal is an Amazonian crop species and one of the valuable crops in Solanaceae family serving main roles in Latin American cuisine soft drink and mainly in ethnomedicine. This species contains variations in fruit shape and size; however the research on genetics is limited. Among the molecular markers Inter Simple Sequence Repeat (ISSR) provides simple technique produces more polymorphic loci and its cost is inexpensive. It has been used on many Solanum spp. such as S. tuborosum S. nigrum and Lycopersicon esculentum etc. A total number of 248 samples divided into 40 populations were collected from 3 regions in Peru. Based on fruit shape it was divided into five: trangular heart oblong flat and round. DNA isolation was done by CTAB method and six primers were selected from 30 primers after optimum annealing temperature of PCR. They provided several clearly reproducible bands. In total they generated 6143 bands with 133 amplified loci while 131 were polymorphic bands. Shannon Index within populations was 0.1398 and Nei genetic diversity was 0.0905 in average. Among populations Shannon Index showed higher value to 0.2783 accompanying with Nei Genetic distance which was 0.1672 especially gene flow acquired high number 0.5871 and GST got 0.7277. The analysis of molecular variance (AMOVA) illustrated 72% of genetic diversity within populations 21% among populations and only 7% among regions. The hierarchical clustering (UPGMA) of populations tend to distinguish LP11 LP12 LP13 and LP14 from the rest. Another dendrogram of all the samples differentiated neither according to the populations nor regions. The factorial analysis strongly supported this dendrogram except samples from LP1 and LP3 which were almost together. Even though the evaluation of phenotypes founded only on fruit shape ISSR helped to obviously investigate the genetic variation within this species. This present study will stand as the basic part for further research in genetics particularly in breeding program.
dostupnost_czu
Assessment of Genetic Diversity of Solanum sessiliflorum Dunal by application of ISSR markers
Solanum sessiliflorum Dunal is an Amazonian crop species and one of the valuable crops in Solanaceae family serving main roles in Latin American cuisine soft drink and mainly in ethnomedicine. This ...
The Revealed Comparative Advantage of the Czech Automotive Sector
Fiala, Ondřej; Maitah, Mansoor; Anna, Anna
English
This thesis focuses on revealed comparative advantage and its calculation for the automotive sector and selected subsectors of the Czech Republic. Hungary was a part of the investigation as well, and there are used its data mainly for a comparison with the Czech Republic. The thesis uses three indices which are Balassa, Vollrath, and Lafay index. Each of the three indices is different, and uses different data as well. Balassa index uses only export data, while Vollrath and Lafay indices use export and import data. The research is done from global point of view, as well as from the Visegrad group point of view, and also with comparison of the Czech Republic with Hungary.
dostupnost_czu
The Revealed Comparative Advantage of the Czech Automotive Sector
This thesis focuses on revealed comparative advantage and its calculation for the automotive sector and selected subsectors of the Czech Republic. Hungary was a part of the investigation as well, and ...
E- Commerce and Doing Business in Gaming Industry
Gouri Boyinová, Sunethra Nirmali; Maitah, Mansoor; Anna, Anna
English
This master thesis deals with e-commerce in gaming industry. The thesis is divided into two parts. The theoretical part introduces, defines and develops terms concerning the e-commerce and its types, advantages and disadvantages in general. Furthermore, this work provides an introduction to the gaming industry, especially its history, technology and trends. The second, practical part, is based on the overall general analysis of the gaming industry. It also analyses individual channels of e-commerce, retail and marketing approaches. The main practical part focuses on the analysis of the incomes in e-commerce and traditional selling in Activision Blizzard that are compared on the basis of their income structures in selected years ranging from 2010 to 2014. This is a comparison and analysis of the traditional and e-commerce roles of income in a game production company that is one the largest in the world. The second part deals with a future prognosis based on the Activision Blizzard digital, retail and total revenues in selected years from 2009 to 2014. The aim of this research is to explore whether the e-commerce is efficient and if it plays an important part of income in gaming production companies.
dostupnost_czu
E- Commerce and Doing Business in Gaming Industry
This master thesis deals with e-commerce in gaming industry. The thesis is divided into two parts. The theoretical part introduces, defines and develops terms concerning the e-commerce and its types, ...
Youth In Cooperatives in Georgia
Šrůtková, Petra; Mazancová, Jana; Zagata, Lukáš
English
After the collapse of the Soviet Union, the productivity of agriculture sector started decreasing despite of the agricultural potential of Georgia, and the subsequent civil war caused a lot of people to emigrate. There has been a long-term decreasing trend in the rural population and agricultural production. That is why The European Neighbourhood Programme for Agricultural and Rural Development in Georgia (ENPARD) with the main objectives to increase food production and reduce rural poverty in Georgia through agri-cooperatives, was established and 11 cooperatives was set up in the Imereti by the time of our research. The aim of this research was to analyse the involvement of youth in cooperatives in Imereti region in Georgia and to identify some of the factors related to the agricultural cooperatives and the rural-urban migration. The data for this qualitative research was collected through semi-structured questionnaires with young members of cooperatives (N=11) and semi-structured interviews with members of the Board (N=5) and key informants (N=2) in July 2015. The Likert-scale and the Ranking score method were used for some questions in the questionnaire. We found out that the enterprise of a cooperative could be attractive for youth and women who want to engage in agriculture and it could possibly restrict rural-urban migration. Our respondents who were already members of a cooperative seemed quite satisfied according to their statements in the coops. We also indentified two main factors that had an influence on their staying in rural areas and working in agriculture (family, family farming tradition) and the prime impulse and motivation for joining the cooperative.
dostupnost_czu
Youth In Cooperatives in Georgia
After the collapse of the Soviet Union, the productivity of agriculture sector started decreasing despite of the agricultural potential of Georgia, and the subsequent civil war caused a lot of people ...
European Monetary Union: Optimum Currency Area Index
Gouri Boyinová, Sumudu Namali; Maitah, Mansoor; Anna, Anna
English
This goal of this diploma thesis is to compare and evaluate Euro area member states using the optimum currency area index (OCA index). Optimum currency area (OCA) theory serves as a guideline when analysing the selected Euro area countries. The thesis attempts to calculate the OCA index and the alternative OCA calculation (CNB) for Austria, Belgium, Cyprus, Germany, Estonia, Spain, Finland, France, Greece, Ireland, Italy, Luxembourg, Malta, the Netherlands, Portugal, Slovenia, and Slovakia. The results indicate that the traditional OCA index to a certain extent explains exchange rate variability. It concludes that the design of the OCA index is not considered adequate for the current economic environment, and we do not consider it an appropriate benchmark (in its original form) to determine if the country is suitable to become a member of the monetary union.
dostupnost_czu
European Monetary Union: Optimum Currency Area Index
This goal of this diploma thesis is to compare and evaluate Euro area member states using the optimum currency area index (OCA index). Optimum currency area (OCA) theory serves as a guideline when ...
Analysis of cloud based monitoring tools
Ganiyev, Murodjon; Ulman, Miloš; Juraj, Juraj
English
The goal of this research is to find out optimum cloud monitoring solution and proposing to technical implementation for a company. Thesis focuses on a specific topic in a cloud monitoring area and goes into more details.
Firstly, author makes critical literature review of the topic in general cloud computing, service and deployment models, cloud computing monitoring, taxonomy of monitoring areas. Secondly, analysis companys ambitions, visions, goals, short and long term strategic plans in general by making brief case study.
Thirdly, author starts analysis to find out best cloud monitoring solutions to monitor a large enterprise applications by applying empirical methods.
Fourthly, author designs and technically implements new solution as a proposal.
Author, include in his analyses new log-file based monitoring tool called Splunk and proposes as a best monitoring tool in this companys on-premise and hybrid cloud environments. At the end author proposes to implement Splunk by making component design of this tool.
This research is targeted also to:
Public, Private or Hybrid cloud solution integrated enterprises.
Enterprises that suppose to migrate data into cloud.
Enterprises that use very large scalable embedded systems.
dostupnost_czu
Analysis of cloud based monitoring tools
The goal of this research is to find out optimum cloud monitoring solution and proposing to technical implementation for a company. Thesis focuses on a specific topic in a cloud monitoring area and ...
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