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How Internet of Things changes business model of Microsoft OEM team
Hruška, Jan; Andera, Michal; Urbík, Jan
2017 - English
Hlavním cílem této práce je zjistit, jak vznikající technologický megatrend, Internet věcí, mění obchodní model Microsoft OEM týmu. OEM je plně závislé na prodeji licencí systému Windows; Trh s počítači však klesá a celá společnost Microsoft se přesouvá do nabídky cloudových služeb, zatímco je financována výnosy z OEM. Strategie toho, jak tým OEM zapadá do dlouhodobé strategie, nicméně chybí. Abychom zjistili, jaké změny by měly být provedeny v rámci stávajícího obchodního modelu, bylo provedeno a analyzováno 13 rozhovorů s manažery v rámci společnosti Microsoft. Identifikovaná témata byla přidělena stavebním blokům obchodního modelu, seřazená podle důležitosti a podpořena příslušnými citacemi z rozhovorů i teoretickým zázemím. Nejdůležitějšími subjekty změn byly identifikovány jako: partneři, aktivity a value proposition; Změny se však projeví v každém aspektu podnikání OEM. V důsledku toho jsou popsány konkrétní změny stavebních bloků a byly navrženy první kroky směrem k strategii Internetu Věcí. To zajistí relevanci konzervativního týmu OEM v budoucnosti společnosti Microsoft. The main goal of this thesis is to discover how an emerging technological megatrend, the Internet of Things, changes the business model of the Microsoft OEM team. OEM business is fully dependent on sales of Windows licenses; however, the PC market is declining and whole Microsoft is shifting into offering of cloud services while being financed by the OEM revenues. Nevertheless, the strategy of how the OEM team fits into the future of cloud offerings is clearly missing. To discover what changes should be made inside the current business model, 13 interviews with managers across Microsoft were conducted and analyzed. Identified themes were assigned to business model building blocks, ranked by the importance, and supported by relevant quotes from interviews as well as the theoretical background. The most important subjects of changes were identified as partners, activities and value proposition; however, changes will be seen in every aspect of the OEM business. As a result, specific changes in building blocks are described and the first steps towards the Internet of Things strategy suggested. That will ensure the relevance of the conservative OEM team in the connected future.
Keywords:
IoT; Internet Věcí; Business Model; IoT; Internet of Things; Business Model
Available in digital repository of the Library of University of Economics.
How Internet of Things changes business model of Microsoft OEM team
Hlavním cílem této práce je zjistit, jak vznikající technologický megatrend, Internet věcí, mění obchodní model Microsoft OEM týmu. OEM je plně závislé na prodeji licencí systému Windows; Trh ...
Benefits and Challenges of Enterprise Architecture Use in Organizations
Mansurova, Dinara; Šebesta, Michal; Bruckner, Tomáš
2017 - English
Tato diplomová práce se zabývá zkoumáním přínosů a možných výzev při použití Podnikové Architektury (PA) v organizacích. Hlavním cílem této práce je kritická analýza potenciálního využití procesu PA ve vybraném reálném podniku. Analýza je provedena metodou zkoumání přínosů a výzev spojených s použitím PA, což vede k výsledkům ve formě doporučení nezbytných pro efektivní řízení podniku. Na začátku seznamuje táto práce čtenáře s pojmem PA a vysvětluje jeho hlavní koncepty a principy. Pak autor této práce diskutuje o typických scénářích využití a důvodech, které nutí firmy k zavedení PA. Autor také identifikuje a klasifikuje přínosy a výzvy, jak jsou uvedené v odborné literatuře z oblasti PA. Získané výsledky jsou dále porovnávané s případem praktického využití PA v rámci vybrané organizace. Autor se pokouší aplikovat PA v dané organizaci tím, že modeluje současný stav struktury organizace (as-is) a navrhuje možné architektonické řešení (solution architectures). Hlavním přínosem tohoto pokusu je poskytnutí kritické analýzy použití PA v rámci dané organizace a identifikace přidaných hodnot a výzev PA. Nálezy objevené během experimentálního pokusu jsou pak shrnuty ve formě doporučení pro budoucí rozvoj informačních systémů v dané organizaci. This thesis deals with the topic of benefits and challenges of Enterprise Architecture (EA) use in organizations. The main objective of this thesis is the critical analysis of EA potential use in sample organization by examining its benefits and challenges, which results in form of recommendations necessary for efficient management of the organization using EA. Firstly, the thesis introduces the topic of EA along with its core concepts and principles. Then, the author discusses main drivers for EA and its typical application. Perceived in the field of EA benefits and challenges are identified and classified. The result is then confronted with a practical case study, which describes EA application in a sample organization. The author conducts the experimental EA initiative in that organization, by modeling current state (as-is) and potential solution architectures. The main deliverable of this initiative for the organization is the critical analysis of potential EA use within the organization with the identification of its added value and challenges. The findings are then summarized in form of recommendations for the future development of information systems of the organization.
Keywords:
ArchiMate; Podniková Architektura; TOGAF; přínosy a výzvy; České vysoké učení technické v Praze; ArchiMate; TOGAF; benefits and challenges; Enterprise Architecture; Czech Technical University in Prague
Available in digital repository of the Library of University of Economics.
Benefits and Challenges of Enterprise Architecture Use in Organizations
Tato diplomová práce se zabývá zkoumáním přínosů a možných výzev při použití Podnikové Architektury (PA) v organizacích. Hlavním cílem této práce je kritická analýza potenciálního využití procesu PA ...
Revenue Recognition in Software Industry: Apple Inc. Case Study
Farkašová, Anna; Roe, Jana; Procházka, David
2017 - English
Rychlá digitalizace a automatizace podnikových procesů a využívaní softwarových aplikací v každodenních rutinních aktivitách podporují neustálý vývoj a rostoucí počet softwarových prodejů. Na základě tohoto trendu se práce zabývá uznáváním výnosů ze softwarových dohod podle US GAAP, dominantního rámce finančního výkaznictví softwarového průmyslu. Práce rozebírá první průmyslově-specifickou úpravou SOP 97-2, její nástupce ASC 605 a její cílem je identifikovat důsledky přijetí nového US GAAP/ IFRS konvergovaného standardu ASC 606/ IFRS 15 na případové studii. Pěti-stupňový model uznávaní výnosů, který ASC 606 představuje je aplikován na amerického výrobců technologií a softwarových produktů Apple. Rapid digitization of enterprise processes and software applications simplifying daily-life routines enhance the need for software arrangements. Based on this growing trend, the underlying thesis discusses revenue recognition for software arrangements under US GAAP, the lingua franca of financial reporting framework in software industry. The thesis examines the first industry-specific guidance - SOP 97-2, its successor ASC 605 and aims at capturing the main implications resulting from the new converged US GAAP/ IFRS revenue recognition standard ASC 606/ IFRS 15 on a case study. The five-step revenue recognition model introduced by ASC 606 is applied to the US-based technology and software seller Apple Inc. and its wide range of product portfolio including software.
Keywords:
Apple Inc.; případová studie; Software; výnos; ASC 606; US GAAP; US GAAP; Software; Revenue recognition; Apple Inc.; ASC 606; Case Study
Available in digital repository of the Library of University of Economics.
Revenue Recognition in Software Industry: Apple Inc. Case Study
Rychlá digitalizace a automatizace podnikových procesů a využívaní softwarových aplikací v každodenních rutinních aktivitách podporují neustálý vývoj a rostoucí počet softwarových prodejů. Na základě ...
Business plan for Travel Agency "HoneyGo"
Ikhsanova, Adelia; Habrmanová, Blanka; Mareš, Jan
2017 - English
The aim of bachelor thesis is to write a business plan for travel agency HoneyGo. The purpose of the plan is to create such marketing strategy to be competitive on the Czech market, and determine strategies of development to promote the product and services of the company. The analysis of the company will be conduct through description of administrative plan, SWOT and PEST analysis. Porter Five analysis will represent how attractive the Czech Tourism market is. After conduction, Five Forces analysis were identified the strategies suitable for HoneyGo. For Marketing plan was used Marketing mix, which consist of Product, Price, Place, and Promotion. The Financial plan will show all costs, and Cash Flow statement. The aim of bachelor thesis is to write a business plan for travel agency HoneyGo. The purpose of the plan is to create such marketing strategy to be competitive on the Czech market, and determine strategies of development to promote the product and services of the company. The analysis of the company will be conduct through description of administrative plan, SWOT and PEST analysis. Porter Five analysis will represent how attractive the Czech Tourism market is. After conduction, Five Forces analysis were identified the strategies suitable for HoneyGo. For Marketing plan was used Marketing mix, which consist of Product, Price, Place, and Promotion. The Financial plan will show all costs, and Cash Flow statement.
Keywords:
Business plan; Travel agency; Tourism industry; Customer analysis; Company analysis; Customer analysis; Tourism industry; Business plan; Travel agency; Company analysis
Available in digital repository of the Library of University of Economics.
Business plan for Travel Agency "HoneyGo"
The aim of bachelor thesis is to write a business plan for travel agency HoneyGo. The purpose of the plan is to create such marketing strategy to be competitive on the Czech market, and determine ...
Marketing strategy for internet startup Vegetaria
Protchenko, Angelina; Lukeš, Martin; Mareš, Jan
2017 - English
The primary purpose of this Bachelors thesis is to develop a marketing strategy, demonstrating how the new website can be developed and marketed online. The thesis is divided into theoretical and practical parts. Theoretical part provides an overview on planning a marketing strategy for a new business in general. It involves definitions and process of marketing, describes a marketing plan structure in detail, outlines main components of marketing mix and illustrates the process of creation and promoting a website. Then the practical part refers to applying theory to practice. In the practical part is examined the market for the website, are identified potential customers and are analyzed the main competitors. Furthermore, this part highlights the key promotional tools to market the website online and estimates the websites first sales at the introduction stage. The primary purpose of this Bachelors thesis is to develop a marketing strategy, demonstrating how the new website can be developed and marketed online. The thesis is divided into theoretical and practical parts. The theoretical part provides an overview on planning a marketing strategy for a new business in general. It involves definitions and process of marketing, describes a marketing plan structure in detail, outlines main components of the marketing mix and illustrates the process of creation and promoting a website. Then the practical part refers to applying theory to practice. In the practical part is examined the market for the website, are identified potential customers and are analyzed the main competitors. Furthermore, this part highlights the key promotional tools to market the website online and estimates the websites first sales at the introduction stage.
Keywords:
Internet marketing; social media marketing; Vegetaria; search engine optimization; pay-per-click; marketing mix; website; vegetarian recipes; marketing strategy; marketing strategy; website; pay-per-click; search engine optimization; Vegetaria; social media marketing; vegetarian recipes; Internet marketing; marketing mix
Available in digital repository of the Library of University of Economics.
Marketing strategy for internet startup Vegetaria
The primary purpose of this Bachelors thesis is to develop a marketing strategy, demonstrating how the new website can be developed and marketed online. The thesis is divided into theoretical and ...
Business environment for SMEs: Competitive comparison of France, Germany, Italy and Spain
Cherniavska, Anna; Habrmanová, Blanka; Mareš, Jan
2017 - English
This bachelor thesis is focused on the competitive comparison of business environment for small and medium-sized enterprises (SMEs) within 4 chosen countries, which are France, Germany, Italy and Spain. The main goal is to analyze the economic indicators and the overall business conditions in these countries, and to choose the most favorable in terms of doing business in. Theoretical part of the thesis is devoted to understanding of SMEs principles and the approach of the European Union towards these enterprises. The first practical part analyses the business environment of 4 chosen countries by using PEST analysis. And the second practical part is based on 4 external economic indicators, which are Taxation, Labor cost, Demand, and Ease of Doing Business. The analysis in this part is based on the statics method, which allows to compare each indicator separately, and to create the final ranking of these countries, according to the selected indicators. The result of the thesis shows that the most favorable country, in terms of doing business in, became Germany, which results from 2 analyses were significantly better for SMEs. This bachelor thesis is focused on the competitive comparison of business environment for small and medium-sized enterprises (SMEs) within 4 chosen countries, which are France, Germany, Italy and Spain. The main goal is to analyze the economic indicators and the overall business conditions in these countries, and to choose the most favorable in terms of doing business in. Theoretical part of the thesis is devoted to understanding of SMEs principles and the approach of the European Union towards these enterprises. The first practical part analyses the business environment of 4 chosen countries by using PEST analysis. And the second practical part is based on 4 external economic indicators, which are Taxation, Labor cost, Demand, and Ease of Doing Business. The analysis in this part is based on the statics method, which allows to compare each indicator separately, and to create the final ranking of these countries, according to the selected indicators. The result of the thesis shows that the most favorable country, in terms of doing business in, became Germany, which results from 2 analyses were significantly better for SMEs.
Keywords:
ease of doing business; labor cost; taxation; PEST analysis; SME; demand; ranking; taxation; ease of doing business; demand; labor cost; PEST analysis; SME; ranking
Available in digital repository of the Library of University of Economics.
Business environment for SMEs: Competitive comparison of France, Germany, Italy and Spain
This bachelor thesis is focused on the competitive comparison of business environment for small and medium-sized enterprises (SMEs) within 4 chosen countries, which are France, Germany, Italy and ...
Business plan of „Emily’s Brand” company
Tatusov, Yevgeniy; Habrmanová, Blanka; Mareš, Jan
2017 - English
The goal is to create sustainable business plan which is likely to be implemented in real life. The whole work is separated into two parts. Theoretical and Practical. Theoretical part describes general requirements of business plan and especially wide open Financial plan part importance. Theoretical part is a description of running foreign trade company Emilys Brand . Final goal achieved. The goal is to create sustainable business plan which is likely to be implemented in real life. The whole work is separated into two parts. Theoretical and Practical. Theoretical part describes general requirements of business plan and especially wide open Financial plan part importance. Theoretical part is a description of running foreign trade company Emilys Brand . Final goal achieved.
Keywords:
Emilys Brand; Business Plan; Online Trading; Emily's Brand; Business Plan; Online Trading
Available in digital repository of the Library of University of Economics.
Business plan of „Emily’s Brand” company
The goal is to create sustainable business plan which is likely to be implemented in real life. The whole work is separated into two parts. Theoretical and Practical. Theoretical part describes ...
Brand Extension: a Case Study of Starbucks
Bokii, Artem; Machek, Martin; Král, Petr
2017 - English
The thesis investigates the topic of brand extension and its importance in the business practice of companies. The theoretical part of the research outlines the key theoretical aspects related to brand and brand extension. The practical part investigates the case study of Starbucks brand extension and compares it with other famous brand extension cases. The paper illustrates how Starbucks brand extension from coffee onto the ice cream market had been successful on the initial stage, and how it failed in the long run, analyzing the key advantages and drawbacks of Starbucks brand extension activities. The thesis outlines how Starbucks brand extension could have been improved. The thesis investigates the topic of brand extension and its importance in the business practice of companies. The theoretical part of the research outlines the key theoretical aspects related to brand and brand extension. The practical part investigates the case study of Starbucks brand extension and compares it with other famous brand extension cases. The paper illustrates how Starbucks brand extension from coffee onto the ice cream market had been successful on the initial stage, and how it failed in the long run, analyzing the key advantages and drawbacks of Starbucks brand extension activities. The thesis outlines how Starbucks brand extension could have been improved.
Keywords:
Starbucks; consumer behaviour; brand management; brand management; brand extension; customer loyalty; multinational corporations; brand; consumer behaviour; brand management; brand extension; Starbucks
Available in digital repository of the Library of University of Economics.
Brand Extension: a Case Study of Starbucks
The thesis investigates the topic of brand extension and its importance in the business practice of companies. The theoretical part of the research outlines the key theoretical aspects related to ...
Lean Start Up for product SweetBox
Zhavoronkova, Anna; Martínez, Felipe; Andera, Michal
2017 - English
This Bachelors Thesis (BT) aims to purpose a guide for the continuous development of the product SweetBox, applying Lean StartUp approach and Operations Management tools. The motivation of this BT development of a start up company, with little investments and resources in possession. To fulfil the aim, a guide for Lean StartUp development is constructed. This BT is built upon usage of Lean StartUp cycle methodology, through preparation of hypothesis and cycles. Each cycle has hypothesis and knowledge to help create and alter the product. By iteration, after three cycles, a primary guide is proposed. This BT evidences the viability of Lean StartUp model. The obtained knowledge facilitates the presentation of the final product version. Interviewers were successfully transformed from non-buyers to buyers and eventual sales figures stabilized. The methodology is recent, introduced in 2011 year. This kind of method for company and product development was originated and mainly applied in Information Technology firms. The BT contributes to the body of knowledge, evidencing that the methodology works and feasible to apply. This BT demonstrates the application of this method in the product producing companies. This Bachelors Thesis (BT) aims to purpose a guide for the continuous development of the product SweetBox, applying Lean StartUp approach and Operations Management tools. The motivation of this BT development of a start up company, with little investments and resources in possession. To fulfil the aim, a guide for Lean StartUp development is constructed. This BT is built upon usage of Lean StartUp cycle methodology, through preparation of hypothesis and cycles. Each cycle has hypothesis and knowledge to help create and alter the product. By iteration, after three cycles, a primary guide is proposed. This BT evidences the viability of Lean StartUp model. The obtained knowledge facilitates the presentation of the final product version. Interviewers were successfully transformed from non-buyers to buyers and eventual sales figures stabilized. The methodology is recent, introduced in 2011 year. This kind of method for company and product development was originated and mainly applied in Information Technology firms. The BT contributes to the body of knowledge, evidencing that the methodology works and feasible to apply. This BT demonstrates the application of this method in the product producing companies.
Keywords:
Validataed Learning; Lean StartUp; Lean; Build-Measure-Learn roadmap; Minimum Viable Product; Validataed Learning; Lean StartUp; Minimum Viable Product; Lean; Build-Measure-Learn roadmap
Available in digital repository of the Library of University of Economics.
Lean Start Up for product SweetBox
This Bachelors Thesis (BT) aims to purpose a guide for the continuous development of the product SweetBox, applying Lean StartUp approach and Operations Management tools. The motivation of this BT ...
Business intelligence application in online retail
Haloun, Petr; Pour, Jan; Šedivá, Zuzana
2017 - English
Diplomová práce se zabývá aplikací business intelligence (BI) v prostředí online retailu. Práce popisuje hlavní přínosy využití BI a poskytuje přehled odvětví úloh z e-commerce, kde se BI a Analytics nejčastěji využívá. Dále tato diplomová práce zahrnuje teoretický průzkum se zaměřením na metriky k hodnocení business výkonnosti v prostředí online retailu a popisuje leadery na trhu BI. Teoretický průzkum výkonnostních metrik je podpořen dotazníkovým šetřením v globální online retailové společenosti, který autor vypracoval a vyhodnotil. Mimo jiné, práce obsahuje popis praktického designu a implementaci BI řešení, které bylo vypracováno pro onu globální online retailovou společnost. Hlavní přidaná hodnota diplomové práce spočívá převážně v autorově návrhu a implementaci daného řešení, které bylo úspěšně zavedeno do společnosti jako hlavní BI systém pro reporting. Popis daného řešení se sestává z popisu integrační vrstvy, vrstvy datového modelingu a z prezentační vrstvy. Práce také obsahuje praktické příklady některých výstupů založených na konečném BI řešení. Přínosný je i autorův průzkum z praxe. The thesis focuses on application of business intelligence in online retail. The work summarizes the benefits of BI usage in online retail and provides an overview of the areas, where BI and Analytics is commonly used. Further, the thesis includes theoretical research with primary focus on business performance evaluation metrics and describes BI market leaders. The performance metrics theoretical research is supported by a survey in a global online fashion retail company that author conducted and summarized. Moreover, a practical design and implementation of a specific real-life BI solution is proposed and presented. The thesis added value is mainly author s proposal of BI solution design and its implementation for a global online retail company, which was successfully deployed as a main BI reporting system of the company. The description includes data integration part, data modelling part and the presentation layer. Thesis includes also practical examples of the outputs based on the final solution. Besides, highly valuable is also author s theoretical research in the field.
Keywords:
Business Intelligence; Online Retail; E-Commerce; Výkonnostní metriky; Microsoft Business Intelligence Stack; E-Commerce; Performance Metrics; Business Intelligence; Microsoft Business Intelligence Stack; Online Retail
Available in digital repository of the Library of University of Economics.
Business intelligence application in online retail
Diplomová práce se zabývá aplikací business intelligence (BI) v prostředí online retailu. Práce popisuje hlavní přínosy využití BI a poskytuje přehled odvětví úloh z e-commerce, kde se BI a Analytics ...
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