Number of found documents: 7
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Financial Integration at Times of Financial Instability
Komárek, Luboš; Komárková, Zlatuše
2014 - English
Keywords: finanční nestabilita; finanční integrace; financial instability; financial integration; společenská integrace; stabilita regulovaných systémů Available in a digital repository NRGL
Financial Integration at Times of Financial Instability

Komárek, Luboš; Komárková, Zlatuše
Vysoká škola finanční a správní, 2014

Traditional Type in the Digital Era
Weinzettelová, Silvia; Gray, Simon
2012 - English
The first part of this paper briefly reviews the history of typography and the ways how the traditional typefaces had been modified in order to ensure high readability and legibility. Semiotics of type, as well as the importance of positive emotional response to UI and UX, are discussed in the second part, highlighting the important patterns in the user’s comprehension and emotional responses. In the third place, the shift towards the “mobile first” approach is emphasized, and the importance of adopting the appropriate methods and techniques which would ensure the optimal representation on information on small screen handheld devices is justified; the problems caused by type scaling and reading patterns, screen resolution, pixel representation, and backlit environment are identified. Furthermore, the optimal characteristics of screen fonts are explained. Last but not least, the present and future of typography on small screens is discussed. Keywords: typografie; digitální media; typography; digital media; počítačová typografie; typografie; písmo Available in a digital repository NRGL
Traditional Type in the Digital Era

The first part of this paper briefly reviews the history of typography and the ways how the traditional typefaces had been modified in order to ensure high readability and legibility. Semiotics of ...

Weinzettelová, Silvia; Gray, Simon
Prague College, 2012

SKANSKA: BRIDGING PRAGUE AWARD
Lasovsky, Juras; Hezemans, Koen
2012 - English
Keywords: Praha; Prague; architektonické soutěže; pohledy; urbanistické návrhy; nábřeží Available in a digital repository NRGL
SKANSKA: BRIDGING PRAGUE AWARD

Lasovsky, Juras; Hezemans, Koen
Architectural Institute in Prague, 2012

SKANSKA: BRIDGING PRAGUE AWARD
North, Pete
2012 - English
Keywords: Praha; architectural awards; architektonické soutěže; pohledy; urbanistické návrhy; nábřeží Available in a digital repository NRGL
SKANSKA: BRIDGING PRAGUE AWARD

North, Pete
Architectural Institute in Prague, 2012

Causes of Barriers in Investing into Human Capital
Heissler, Herbert; Wawrosz, Petr
2011 - English
Keywords: lidský kapitál; human capital; kapitál; vzdělání Available in a digital repository NRGL
Causes of Barriers in Investing into Human Capital

Heissler, Herbert; Wawrosz, Petr
Vysoká škola finanční a správní, 2011

Causes of Barriers in Investing into Human Capital
Heissler, Herbert; Wawrosz, Petr
2011 - English
Keywords: Lidský kapitál; Human capital; kapitál; vzdělání Available in a digital repository NRGL
Causes of Barriers in Investing into Human Capital

Heissler, Herbert; Wawrosz, Petr
Vysoká škola finanční a správní, 2011

Belief in the Internet and Critical Thinking
Krejčí, Aleš
2011 - English
The present-day young generation routinely use the Internet as readily available source of facts, entertainment and communication. Everyday life creates a belief in the acquired information, its freshness and quality. Comfortable working with keywords and search engines further strengthens this belief, although the information may be outdated and the sources questionable. The blind faith in the Internet infected some university students, even in higher classes, where we should expect and require a significant degree of analytical thinking and critical approach. The more it applies to marketing communication students who need to acquire much deeper insight at the forms and mechanisms of media and information environment. The author shows by the results his research that even among students of this branch the situation is far from ideal. Lecturers need to educate independently and critically thinking graduates, whether the development of information technologies will bring anything. Současná mladá generace zcela rutinně používá internet jako snadno a rychle dostupný zdroj informací, zábavy a komunikace. Každodennost vytváří víru v aktuálnost a kvalitu získaných informací. Pohodlná práce s klíčovými slovy a vyhledávači tuto víru dále posiluje, přestože se mnohdy jedná o zastaralé informace nebo pochybné zdroje. Slepou vírou v internet jsou infikováni i někteří studenti vysokých škol, dokonce i ve vyšších ročnících, kde bychom měli očekávat a vyžadovat výraznou míru analytického myšlení a kritického přístupu. Tím více to platí o studentech marketingové komunikace, kteří si musejí osvojit mnohem hlubší pohled na formy a mechanismy fungování mediálního a informačního prostředí. Autor na výsledcích výzkumu mezi studenty tohoto zaměření ukazuje, že ani zde není situace ideální. Pedagogové musejí vychovávat samostatně a kriticky myslící absolventy, ať už budoucí rozvoj informačních technologií přinese cokoliv. Keywords: Internet; vyhledávače; klíčová slova; pozice ve vyhledávačích; SEO; marketing ve vyhledávačích; Internet; search engines; keywords; ranking; SEO; Search Engine Marketing; internet; webové prohlížeče Available in a digital repository NRGL
Belief in the Internet and Critical Thinking

The present-day young generation routinely use the Internet as readily available source of facts, entertainment and communication. Everyday life creates a belief in the acquired information, its ...

Krejčí, Aleš
Vysoká škola finanční a správní, 2011

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